Turn Your Culture Code Into a Growth Engine

When you tightly align your culture with what drives your growth and strategic success, you will get amazing results.

  • hit or exceed your growth targets – every time
  • move the needle on engagement and turnover
  • enhance the value of your employer brand
  • attract and retain the right talent

How? You need to know your culture’s DNA.

International Sign Association Denver WaterBuikmaticDaxko

“Using the Workplace Genome, CMAA has been able to identify our culture markers and the degree each influences our organization; as well as pinpointed cultural areas we want to evolve to improve our internal and member-focused culture.”

Jeff Morgan, CEO, Club Managers Association of America


Discover the Workplace Genome

The Workplace Genome Platform includes three stages:

Scan

Scan

Map your Workplace Genome

A comprehensive report on your culture from a 15-minute survey completed by your employees.
Contact Us to See A Sample Report 

Decode

Decode

Align Your Success Drivers

Templates, facilitation, and support to help you connect your culture to your success drivers and uncover your “Culture Code.”

Upgrade

Upgrade

Build Your Playbook

Templates, facilitation and support for building a real-world Culture Playbook that establishes actionable plans and accountability for turning your Culture Code into your growth engine.

Backed by Research

Fact 1

The traditional employee engagement survey process has run its course - it does not produce the level of insights and intelligence that innovative organizations need about their dynamic workforce.

"Today companies spend more than $1 billion on annual engagement surveys, and most [say] they are not getting the value they want."

- Forbes, August 2015 

Fact 2

Meaningful insights on culture - on what it's really like to work there - help you draw the right talent to your business. Now people can figure out whether they'll thrive in your environment. And wouldn't you rather they figure that out before they get there?

"1/3 of respondents say “culture” is the single most important factor when recommending their place of work to a friend."

- People Fluent, 2015 Millennial Survey 

Fact 3

If your future workforce doesn't believe what you're saying, they're going to stop listening to you. Let your employees help you tell your story in a more open, credible, and authentic way.

"People are far more likely to trust a company based on what its employees have to say than on its recruitment advertising.”

- Harvard Business Review, May, 2015

Fact 4

Contrived employer branding holds little water any more. Why pretend to be something you aren't? If you're fooling anyone, you're not fooling them for long. Get better at talking about the essence of what your employees really experience. Find those things that are in fact differentiators for you. And start sharing them.

“The single most important issue for job candidates today is this: they want true transparency on what it’s like to work for a specific company. That’s it: they want to be told the truth about a given job and place to work, warts and all.” 

- The Atlantic, August 2013

Fact 5

Much of the world-of-work as we know it has fallen prey to the idea that there is a magic formula or one accepted set of best practices to becoming a great place to work. And so they all run after the same things. They all say the same things. If you want to get out from under all of that, try something new. Authenticity!

“Today, Authenticity has become the gold standard of leadership.”

Bill George, Senior Fellow - Harvard Business School, September 2015

Fact 6

The workforce is constantly evolving...and that makes us uncomfortable. 

"Every 20 years or so, a new generation enters the workforce, and the rest of us, quite frankly, freak out about it."

Jamie Notter & Maddie Grant - When Millennials Take Over

It's Not Really About the Millennials

All this talk about Millennials puts us on one of two sides of the argument: 1) "shut the hell up, I can't take it any more" or 2) "yep, makes sense. let's get on that." It turns out that it doesn't really matter what side you're on, because it's not really about the Millennials anyway. 

Why We've Got It Wrong About Bringing Our True Selves To Work

Authenticity that stops other people doing their best work - that's not the right kind. We want to be authentic for a purpose - to do better work.  Only then can we figure out how to actually allow for everyone's true selves to be valued.

Getting Past the Trophy Thing

We obsess over how many trophies Millennials got growing up, and think it has ruined them as a generation, but maybe it's OUR problem, not theirs. 

The Culture Chat Podcast