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The traditional employee engagement survey process has run its course - it does not produce the level of insights and intelligence that innovative organizations need about their dynamic workforce.
"Today companies spend more than $1 billion on annual engagement surveys, and most [say] they are not getting the value they want."
Meaningful insights on culture - on what it's really like to work there - help you draw the right talent to your business. Now people can figure out whether they'll thrive in your environment. And wouldn't you rather they figure that out before they get there?
"1/3 of respondents say “culture” is the single most important factor when recommending their place of work to a friend."
If your future workforce doesn't believe what you're saying, they're going to stop listening to you. Let your employees help you tell your story in a more open, credible, and authentic way.
"People are far more likely to trust a company based on what its employees have to say than on its recruitment advertising.”
Contrived employer branding holds little water any more. Why pretend to be something you aren't? If you're fooling anyone, you're not fooling them for long. Get better at talking about the essence of what your employees really experience. Find those things that are in fact differentiators for you. And start sharing them.
“The single most important issue for job candidates today is this: they want true transparency on what it’s like to work for a specific company. That’s it: they want to be told the truth about a given job and place to work, warts and all.”
Much of the world-of-work as we know it has fallen prey to the idea that there is a magic formula or one accepted set of best practices to becoming a great place to work. And so they all run after the same things. They all say the same things. If you want to get out from under all of that, try something new. Authenticity!
“Today, Authenticity has become the gold standard of leadership.”
The workforce is constantly evolving...and that makes us uncomfortable.
"Every 20 years or so, a new generation enters the workforce, and the rest of us, quite frankly, freak out about it."