Turn Your Culture Code Into a Growth Engine

When you tightly align your culture with what drives your growth and strategic success, you will get amazing results.

  • hit or exceed your growth targets – every time
  • move the needle on engagement and turnover
  • enhance the value of your employer brand
  • attract and retain the right talent

How? You need to know your culture’s DNA.

The Field MuseumInternational Sign Association Carlson RezidorMenlo Innovations Denver WaterQLIBuikmaticDaxkoConstruction Specifications InstituteCMAAAWHONNBACKSTOP SOLUTIONS

“As a company who believes culture is our number one differentiator, the Workplace Genome proved an invaluable asset as we executed a recent acquisition.  Not only did the Genome provide much needed statistical data, but also personalized insights, "a-ha’s", and suggestions  that enhanced our integration efforts significantly. Big thumbs-up!”

Dawn Burke, VP of People, Daxko

“Using the Workplace Genome, CMAA has been able to identify our culture markers and the degree each influences our organization; as well as pinpointed cultural areas we want to evolve to improve our internal and member-focused culture.”

Jeff Morgan, CEO, Club Managers Association of America

“We serve hundreds of companies who care about workforce analytics—and the tool and process WorkXO have developed produces the most effective, actionable data we’ve seen.”

Vivek Bhaskaran, CEO, QuestionPro

Discover the Workplace Genome

The Platform includes three stages:



Map your Workplace Genome

A comprehensive report on your distinct culture - with refreshingly actionable intelligence - from a 15-minute proprietary survey completed by your employees.



Align Your Success Drivers

Templates, facilitation, and support to help you connect your culture to your success drivers and uncover your “Culture Code.”



Build Your Playbook

Templates, facilitation and support for building a real-world Culture Playbook that establishes actionable plans and accountability for turning your Culture Code into your growth engine.

Backed by Research

Fact 1

The traditional employee engagement survey process has run its course - it does not produce the level of insights and intelligence that innovative organizations need about their dynamic workforce.

"Today companies spend more than $1 billion on annual engagement surveys, and most [say] they are not getting the value they want."

- Forbes, August 2015 

Fact 2

Meaningful insights on culture - on what it's really like to work there - help you draw the right talent to your business. Now people can figure out whether they'll thrive in your environment. And wouldn't you rather they figure that out before they get there?

“95% of candidates think culture is more important than compensation [when assessing potential employers].”

- John Hopkins University, 2016

Fact 3

If your future workforce doesn't believe what you're saying, they're going to stop listening to you. Let your employees help you tell your story in a more open, credible, and authentic way.

"People are far more likely to trust a company based on what its employees have to say than on its recruitment advertising.”

- Harvard Business Review, May, 2015

Fact 4

Contrived employer branding holds little water any more. Why pretend to be something you aren't? If you're fooling anyone, you're not fooling them for long. Get better at talking about the essence of what your employees really experience. Find those things that are in fact differentiators for you. And start sharing them.

“The single most important issue for job candidates today is this: they want true transparency on what it’s like to work for a specific company. That’s it: they want to be told the truth about a given job and place to work, warts and all.” 

- The Atlantic, August 2013

Fact 5

Much of the world-of-work as we know it has fallen prey to the idea that there is a magic formula or one accepted set of best practices to becoming a great place to work. And so they all run after the same things. They all say the same things. If you want to get out from under all of that, try something new. Authenticity!

“Today, Authenticity has become the gold standard of leadership.”

Bill George, Senior Fellow - Harvard Business School, September 2015

Fact 6

The workforce is constantly evolving...and that makes us uncomfortable. 

"Every 20 years or so, a new generation enters the workforce, and the rest of us, quite frankly, freak out about it."

Jamie Notter & Maddie Grant - When Millennials Take Over

You can't fix politics, but here's something positive you can do.

We believe very strongly that every person has the capacity to feel passion and purpose for their work, and every organization has the ability to define and authentically describe "what it's like here" in a way that will attract the people who belong in that place.  It matters for our sense of identity and place in the world. This is the work we are immersed in and we invite you to share in it.

The REAL Reason Why People Resist Change

We pretend like it's part of every human being's DNA to resist change, but that's not the real reason.

Your Perfect Culture Is Not Out There--It's In Here

I know you want a best practice; I know you want the formula for a "high performance" culture. And you can certainly learn a lot by looking outward, but the true power of the perfect culture for you can only be unlocked within.

The Culture Chat Podcast