The Culture Chat Podcast: The Concept of the Unshakable Brand
In this episode, we chat with Benjamin Warsinske of Branded World, about the concept of the "unshakable brand" and how culture plays a part in not just being unshakeable, but also flexible and evolving.
We preach the benefits of getting and staying intentional about culture. Getting intentional means - among other things - paying attention. We just learned something from a highly-successful marketing and branding firm about what paying attention can really look like. And we were stunned.
Do you have a great culture, but need a way to describe it? Do you know how to create your own Culture Code? Maybe you’re one of the 15 million people (yeah you read that right) who have flipped through Netflix’s culture deck.
In our culture work, we use our Workplace Genome to 1) provide our clients the most powerful themes that underlie what differentiates them, 2) tie their core values to real behaviors, and 3) identify and name underlying accelerators that they can now prioritize or inhibitors they can fix. And as a result of this simple and deeply compelling three-step process, they now have, among many other things, a Culture Code artifact that they can then use to keep their culture top of mind with existing staff and to share with new hires and bring them into the fold.
The Culture Chat Podcast: Getting Intentional About Brand and Culture
How should employers get intentional about making sure their brand - consumer, employer, internal, external - authentically reflects their culture? That's our big question for this episode's conversation with Tim Padgett, CEO of the Chicago-based marketing agency the Pepper Group.