The Workplace Genome

You're in a time of change. Whether you're looking for more engagement, better retention, exponential growth, higher capacity, or a way to ride the waves of a changing business environment, your culture needs to be helping you succeed, not holding you back. You're here because you realize that other traditional culture tools aren't giving you the clarity and alignment you need - because they are measuring your organization against an abstract model of good or bad, not what's right for YOU in YOUR context TODAY.  

Does this describe you? Let's talk.

The Workplace Genome is different. It measures WHAT IS, without judgement or bias. It measures how YOUR PEOPLE experience your workplace at a deeper level. It uncovers the underlying forces you need to either preserve and protect or shift to make way for your new reality.


The Workplace Genome paints a picture that is nuanced, accurate and actionable.

When Cultural Alignment Improves

What's Included

There are two steps:  (1) Map your Workplace Genome, and then (2) Activate Your Genome to strengthen your culture. 

The first step is accomplished through our Workplace Genome Scan, which involves a survey of your employees, giving you an extensive analysis and map of your workplace culture.

For the second step, you have the option of using our proprietary Workplace Genome Activation Program, a support program to help you turn that impressive data into concrete, targeted action that preserves and protects the things that matter, and enables real change where needed.


Map your Workplace Genome

It starts with knowing your Workplace Genome — a research-based, industry-tested culture assessment.

Your Workplace Genome includes analysis of:

Culture Markers

Culture Markers

Measure 8 universally important Culture Markers, like Transparency, Innovation, and Agility. Find out where your organization sits along the continuum of traditionalist to futurist.

Building Blocks

Building Blocks

Understanding your 64 distinct Building Blocks will help you see patterns and even contradictions within your culture.

Demographic Breakdowns

Demographic Breakdowns

Reveal patterns you may have been missing with breakdowns across departments, levels, tenure, gender, race and generations.

Genome Effectiveness

Genome Effectiveness

Included in your report is a measure of your Net Employee Promoter Score--the single most important employee engagement metric out there.

Trajectory Map

Trajectory Map

Detect movement and direction in your culture by plotting all 64 of your culture’s Building Blocks based on their intensity and which direction they are pulling you.

Dynamic Comparisons

Dynamic Comparisons

In the online platform, you can make detailed comparisons of how different groups and sub-groups responded in order to pull out insights.

Understand your culture like you never have before.

Pricing starts at $6000 (learn more).

We do NOT measure “good” or “bad.” Rather, we measure “is.”

Most employee engagement surveys fail to yield the results you were looking for, because they stay on the surface. Even culture assessments tend to get distracted trying to determine whether your culture is generically “good” or “bad,” rather than digging deeper to unearth a clear picture of “what is.”


Workplace Genome Activation Program

To help you turn your Workplace Genome into meaningful action, we have developed a culture management program rooted in the principles and practices of Agile Software Design which divvies up the project work into manageable sprints and includes tools, resources, templates, and live support from our Culture Advisors. This program has two phases: DECODE & UPGRADE.

Key Steps in the Decode Phase

Understand your Workplace Genome

 Create an internal team for project stewardship

Identify organizational success drivers

Identify key Culture Priorities that will guide your culture

The key deliverables for this Decode phase include processes for setting up your cross-functional Culture Team who will dig into the data from the Workplace Genome and better understand your organizational superpower - what drives your business success. We'll provide everything you need to align the two and decide what to prioritize - the cultural principles to protect, and those to shift and why. You'll get live support from culture experts to make sure you turn your data into meaningful action. And you'll end up with a draft Culture Playbook that spells out what's needed to implement.


Design and Prioritize a Playbook for Change

By the end of the Upgrade phase, you'll have a real-world Culture Playbook that addresses all the areas where you will use your Workplace Genome data to build a culture that drives growth:

Key Categories in the Upgrade Phase

Artifacts & Rituals 

e.g. a unique "culture code" slide deck, shareable with employees and new recruits


e.g. how you run your staff meetings.


e.g. how to make cross-functional teams actually work


e.g. performance reviews that aren't a waste of time


e.g. a more powerful intranet for internal information sharing and communications

You'll finish this process with a Culture Playbook and measurable success.

The UPGRADE phase is all about finalizing the Culture Playbook and mapping out implementation of plays. Some of these plays will be defensive, meaning they shore up the cultural principles that matter the most, and some will be offensive, meaning they identify plans for meaningful change better suited to your evolving business environment. The Playbook can contain low hanging fruit, meaningful improvements and big ideas for long term change - based on your unique needs. And the implementation of the plays will result in the outcomes you seek - more engagement, higher retention, more revenue, faster decision-making, more agility... the possibilities are only limited by your imagination.

Let's talk about how this can work for you.


Use Cases

Growth-oriented organizations use the Workplace Genome to drive real growth. 

A 1,000-EMPLOYEE UTILITY took the clarity from their Workplace Genome to construct an employer branding campaign that reflects who they really are. They translated their Workplace Genome into direct marketing messages that work.

A LOGISTICS AND TRUCKING BUSINESS is using their Workplace Genome to shape the recruiting strategy for a position that is currently one of the most difficult to fill in the entire U.S.

A SOFTWARE COMPANY is using their Workplace Genome to uncover the complex relationship between the two cultures that will be combined as a part of a merger, so they can identify (and solve) problems before they emerge.

A PROFESSIONAL ASSOCIATION with more than 140 chapters across the U.S. is using their Workplace Genome as the launch pad for cultural transformation work they are initiating after a long-time CEO stepped down.